If your logo, website, and sales materials feel unrelated, give them a common direction. We design the marks, type, color, and guidelines that hold them together.
Moon Wolf Provisions
Moon Wolf's marks, lettering, and illustrations carry from the storefront into the website and goods. The system keeps the character of Richie's business intact.
View the projectLogo, typography, and cowboy/cowgirl illustrations in collaboration with Sarah Ratliff. Social and site video in collaboration with Stu Conry.
The business feels specific in person but looks interchangeable online, or the identity breaks every time someone new uses it.
Customers recognize the business before they read the name, and the team has rules it can actually use.
A visual identity system with the marks, type, color, image direction, and guidance needed for the agreed scope.
The current identity, real examples of where it fails, the team who uses it, and the business decisions the new system must carry.
A mark has to work on a sign, a phone, and a sales document. Type, color, photography, and motion need rules that hold across those uses.
We document the identity with examples and reusable components. The next person making a slide or updating the site should know what to do.
Logo, marks, type, color, and the rules that hold them together across everything you make.
The look and feel that sets the tone. Confident specificity over safe minimalism.
Tokens, components, and guidelines your team can build on without breaking the brand.
Human-first imagery, graded to feel like you. Not stock, not AI-gray.
A living guide, so the brand survives contact with everyone who touches it.
Logo and marks, type and color, art direction, design-system tokens and components, human-first image direction, and living brand guidelines your whole team can build on.
We will find the gap between how the business feels in the room and what the identity tells people from a distance.
