89
Registrations
First campaign window
Clarity before care
We turned a promising head spa into a fully wired brand system. Brand strategy and messaging. A type-safe booking platform. A bilingual scalp analysis app with Handwrite Card mode.
See what changedWhat had to change.
Meraki Head Spa brought the Japanese head spa ritual to North Texas. The challenge was bigger than a booking page. We needed one idea expressed across every touchpoint. Calm brand. Frictionless software. A clear path from first impression to rebook.
What we built.
Each piece had a job. Together, they moved the same decision forward.
Brand Strategy & Positioning
Defined the “Clarity Before Care” positioning and one consistent message across every channel.
Identity & Design
Designed the print suite, signage, certificates, and analysis-kit materials.
Websites & Digital Experience
Built the booking platform and a bilingual scalp-analysis app for the technicians.
Content & Editorial
Produced short-form social videos that earned attention before any ad spend.
Activation & Growth
Ran the launch campaign and influencer partnership that drove 89 event registrations.
The Brand Idea
Clarity Before Care
We built the Meraki brand strategy around a simple truth. People want scalp clarity and confidence before anything else. The brand speaks softly. The experience removes friction. The promise is consistent wherever you meet it.
What this included
- Positioning: Japanese head spa plus modern wellness
- Tone: calm, honest, confident
- Service architecture: named rituals, mini-rituals, at-home tie-ins
- Message system: one voice across FB, IG, TikTok, Google Business, SMS, Eventbrite
- Sister-brand alignment: shared identity and offers with Q Nails & Spa
Full-Stack Booking
Calm on the Surface, Serious Underneath
React and TypeScript on the front. Express, Drizzle, and Neon on the back. SimplyBook syncing for services and providers. Real-time availability. Authenticated booking creation. Email and SMS automations for confirmations, reminders, and inactive reactivation. Compliance baked in.
What this included
- Adaptive 9-step booking flow for singles, pairs, and quads
- Real-time provider availability syncing
- Email and SMS automation with cadence discipline
- UTM tracking across all touchpoints
Scalp Analysis Companion
Bilingual PWA with Handwrite Card Mode
A tablet-optimized PWA that guides techs through a 9-step bilingual analysis. It scores 50+ data points, recommends a cleanse–treat–balance plan, then renders a high-contrast Handwrite Card view so results transfer to Meraki's premium cards without interrupting the ritual.
What this included
- 9-step bilingual analysis flow
- 50+ data points scored per session
- Cleanse–treat–balance plan recommendations
- Handwrite Card mode for offline privacy
- Offline-first architecture
Launch Campaign Content
Short-Form That Converts
Organic short-form formats earned attention and provided the creative baseline for scale. We validated video hooks organically, then promoted what worked. Meta drove steady, high-intent traffic to registration. The creative and landing experience worked together.
What this included
- TikTok: 629 views, 14% engagement rate
- Instagram: 1,360 views with active comment threads
- Meta paid: 4,024 reach, 350 clicks
- Format-market fit validated before ad spend
UGC + Influencer
Vianka Macias · Collabstr Partnership
We partnered with local Dallas influencer Vianka Macias (@viankavianey) through Collabstr for TikTok and Instagram deliverables. VIP treatment, real reactions, platform-specific cuts: Instagram for gift-giving angle (male audience), TikTok for self-care/pampering take. Paid partnership posts with ad authorization enabled. Bonus ask: 15-sec teaser for the Free 2-Min Scalp Lab pop-up.
What this included
- Instagram Reel + TikTok Video (45 seconds each)
- Platform-specific hooks: gift angle vs. self-care
- Content approved for paid ads with Business Partner Promote enabled
- Bonus pop-up teaser for Q-Nails Scalp Lab event
- Active comment engagement: "I need to go!", "Obsessed already"
Physical System
Designed In House, Built to Scale
We produced the assets that make the experience feel real. Creative is not decoration. It is the interface people use to decide, book, and return.
What this included
- Table cover and signage
- Scalp Analysis Kit: analysis card, certificate, envelope, wax seal
- Brochures and pop-up QR minis
- Gift certificates on Gartner Studios stocks
- Cost modeling for in-house versus outsourced print
Grand Opening
October 25, 2025
The grand opening open house brought the brand to life. Community, sponsors, and clients experienced the Meraki ritual firsthand—scalp scans, Hydro-Dhara previews, and at-home plans that converted interest into bookings.
What this included
- 89 registrations from a single campaign window
- Pop-up series with mini-ritual experiences
- Community outreach and local sponsor alignment
- Influencer playbook documented for future cycles
What changed.
When brand, software, and funnel speak the same language, attention turns into action — and results compound.
13%
Conversion Rate
Eventbrite visitors to tickets
14%
Engagement Rate
TikTok organic
See the full result record
- 663 Eventbrite page visits during launch campaign
- 89 registrations/tickets reserved (13%+ conversion rate)
- Meta reach: 4,024 with 350 combined clicks
- TikTok organic: 629 views, 14% engagement rate
- 23,486 opens from Plano Moms newsletter partnership
The people behind the work.
Hero video production and launch campaign social content in partnership with Produced by Chi.
- Michael Sebastian
- Brand Strategy, Messaging, Visual System · Platform Architecture, Frontend, Backend, Integrations · App Design, Development, UX Flow · Campaign Strategy, Creative Direction · Influencer Strategy, Brief, Collabstr Management · Print Design, Production Management · Event Strategy, Asset Production
- Jordan Mkwanazi
- Social Content, Community Management · Community Outreach, On-Site Support
- Chi-Quynh Nguyen
- Hero Video Production, Launch Campaign Content
