Work out what needs to change. Then build it.
Talk through the problem with Michael. Agree what to make, what it costs, and how to review it. Ongoing website and content help is a separate choice after the build.
You do not need to diagnose it before the call.
Bring what is happening, what you have tried, and the evidence you trust. If all you have is a hunch, say that. You do not need to turn the problem into an agency brief first.
Michael names what may be getting in the way and what to test first. If the answer needs more evidence, that becomes the next step instead of a bigger proposal built on a guess.
- 01
Talk through what is happening
Bring what is happening, what you have tried, and the evidence you trust. Michael works out what may be getting in the way. If the answer needs more evidence, that becomes the next step.
Brand Therapy · Brand Velocity Audit
Talk with Michael - 02
Build the fix
Once we agree on the problem, we build the position, identity, site, content, or system that addresses it. Measurement goes in before launch so we can see whether the work is doing its job.
Identity · Site · Content · System
See the build - 03
Keep it useful
After launch, Brand Ops reads the results and ships the next useful change. It is a separate ongoing agreement for teams that want the site, search, content, and outreach to keep working together.
Ongoing retainer
See Brand Ops
Talk through the problem.
Bring what is happening, what you have tried, and the question you cannot settle. Start with Michael, or use a guided question on your own.