Brand strategy, design and marketing for Dallas.

When the business changes, the way people understand it needs to catch up. We bring the position, identity, website and marketing into one direction, then help your team put it to work. Based in Richardson, serving Dallas.

Start a conversation with 8gnc See relevant work →

Dallas skyline and Reunion Tower beyond the Trinity River

Make the change clear.

A company that has expanded beyond its original offer may still be introduced by an old name, deck or website. Start by identifying what buyers need to understand now and which familiar parts of the identity still carry trust.

For a business opening a new location, connect the identity to practical details: what customers can expect, how they find you and what happens when they inquire. For an established B2B team, test whether sales materials and the website explain the same offer.

If customers already understand and choose the business, a targeted website or campaign project may be the useful next step. A full rebrand is not a prerequisite.

Dallas publishes separate resources for small-business assistance and business development. These can help an operator plan an opening or expansion alongside the brand work. Dallas Office of Economic Development →

Relevant work.

Examples from our Richardson-based team. Relevance to your project does not imply a client location.

5ironCyber

A complex cybersecurity offer made clearer through positioning, identity and sales materials. Relevant when buyers need to understand a specialized service before they can choose it.

View the project

5ironCyber positioning and color system on Brandprint sheets. — Positioning and visual guidelines for 5ironCyber.

Work completed while employed with d2

Moon Wolf Provisions

A recognizable identity carried into a storefront, website and goods. Relevant when the experience people know in person needs to translate into the places they discover you.

View the project

The identity on the Richardson storefront.

Logo, typography, and cowboy/cowgirl illustrations in collaboration with Sarah Ratliff. Social and site video in collaboration with Stu Conry.

Give sales a usable direction.

Bring the current website, a recent proposal and the questions customers keep asking. Agree which buyer, offer and applications matter first. Name who reviews the work before design and production begin.

Include the templates, files, access and training your team actually needs. If inquiries need to move into HubSpot, scope the form, contact fields, routing and follow-up with the person who will use them. Michael’s experience includes 50+ HubSpot implementations; the requirements of your setup determine the work.

Explore HubSpot work →

How we work together →

Texas, city by city.

One agency, based in Richardson. Different starting points for the work.

Dallas
Service area
Branding, identity and business repositioning.
Fort Worth
Service area
B2B websites, inquiry paths and supporting brand work.
Richardson
Headquarters
Our headquarters. Practical delivery and team handoff.
Houston
Service area
Brand strategy, launches and remote delivery.

Dallas, answered.

Is 8gnc based in Dallas?

Our headquarters is in Richardson. We serve Dallas and the wider DFW area from there; this page does not represent a separate Dallas branch.

Can we keep the name and improve the identity?

Yes. If the name and position still work, the scope may be an identity refresh, updated messaging or selected applications rather than a full rebrand.

What should we bring to a first conversation?

Bring a current website or deck, what has changed in the business and examples of what customers misunderstand. A defined project can be scoped directly; Brand Therapy is optional when the need is unclear.

How do we compare branding quotes in Dallas?

Compare research, copy, identity applications, rights, revisions and rollout, as well as who does the work. Market ranges are useful context, but your proposal should name the actual deliverables and handoff.

Useful reading.

How to choose a branding agency in Dallas
Compare the problem an agency can solve, the people who will do the work and the handoff your team will receive. Location matters, but it is only one part of the decision.
Read the article
How much does branding cost?
Most small and mid-size businesses pay between $5,000 and $80,000 for professional branding in 2026. Freelancers run cheaper. Big agencies run 10x. The spread comes down to four levers, and every one of them is knowable before you sign.
Read the article
Brand strategy or digital marketing: which comes first?
One decides what the market should understand. The other makes sure the market encounters it. The order depends on what is actually broken.
Read the article