+1,026%
Social Chatter
Massive engagement spike
Seasonal wings → permanent menu
Trailers, franchise kits, fan participation, and live playoff placements gave two limited-time flavors a larger life.
See what changedWhat had to change.
Chili-Lime and Mango Habanero had a short sales window. The campaign needed enough momentum to make each release feel worth following.
What we built.
Each piece had a job. Together, they moved the same decision forward.
Identity & Design
Created propaganda-style posters and motion assets that made each flavor feel like an event.
Activation & Growth
Built campaigns turning limited-time wings into cultural moments, lifting social chatter 1,026%.
What changed.
See the full result record
- Social chatter increased by 1,026%
- The campaign system was reused across seasonal flavor releases
The people behind the work.
- Michael Sebastian
- Creative Director
