CONVERSION · 3 skills
Conversion Architecture
Designs pricing pages and checkout flows as JSON blueprints your devs build straight from.
Conversion Architecture designs pricing pages, menus, and checkout flows from behavioral psychology — default selection, anchoring, upgrade-ladder math — and outputs JSON blueprints your dev team builds straight from, plus a visual identity system driven by 6 psychological plays. Specs, not a reading list. Free and MIT-licensed.
Runs as a Claude plugin
Built for Claude: Claude Code (CLI + desktop) and Claude.ai web (Cowork). They work best in Claude Code. Universal via the open SKILL.md standard — also Cursor and Codex CLI. Install once, own the files. MIT-licensed. Updates ship free through /plugin update.
Designs pricing pages, menus, and checkout flows using behavioral psychology. Produces JSON blueprints your dev team can implement directly. Not theory — executable specs.
- ▸Choice architecture with default selection + anchoring
- ▸Loss-leader pricing with upgrade ladder math
- ▸Visual identity system driven by 6 psychological plays
How it works
What’s in the box · 3 skills
fairness-anchor-ladder
Loss-leader pricing with a choreographed upgrade ladder — the anchor math, the menu architecture, the upgrade-path economics.
ux-ui-psych
Choice architecture for menus, flows, and upsell intercepts: defaults, anchoring, nudges — with dark-pattern guardrails built in.
neuro-design
Psychology-driven visual direction: identity systems engineered to encode memory and drive response, not just look right.
Questions
Is this theory or something I can build?
Executable specs. It produces concrete blueprints — default selection, anchoring, upgrade-ladder math — as JSON your devs implement directly, not a list of best practices.
What's included?
Choice architecture with dark-pattern guardrails, loss-leader pricing with upgrade math, and a psychology-driven visual identity system across three skills.