CONVERSION · 3 skills
Make the next choice easier.
For pricing pages, menus, and checkout flows that make choosing hard. Produce a structured design brief for your developer, with choices and objections mapped before the layout. It does not build or publish the page.
Installs in Claude Code. The commands do not run in an ordinary Claude browser chat; your app may have separate charges.
Conversion Architecture designs pricing pages, menus, and checkout flows from behavioral psychology — default selection, anchoring, upgrade-ladder math — and outputs JSON blueprints your dev team builds straight from, plus a visual identity system driven by 6 psychological plays. Specs, not a reading list. Free and MIT-licensed.
Setup in Claude Code
The install commands below run in Claude Code, a separate app from Claude in your browser. You need access to that app before installing; its account and plan requirements are separate. The skill files are open, but importing them into another app depends on that app’s support. Install once, own the files. MIT-licensed. Updates ship free through /plugin update.
Designs pricing pages, menus, and checkout flows using behavioral psychology. Produces JSON blueprints your dev team can implement directly. Not theory — executable specs.
- ▸Choice architecture with default selection + anchoring
- ▸Loss-leader pricing with upgrade ladder math
- ▸Visual identity system driven by 6 psychological plays
How it works
What’s in the box · 3 skills
fairness-anchor-ladder
Loss-leader pricing with a choreographed upgrade ladder — the anchor math, the menu architecture, the upgrade-path economics.
ux-ui-psych
Choice architecture for menus, flows, and upsell intercepts: defaults, anchoring, nudges — with dark-pattern guardrails built in.
neuro-design
Psychology-driven visual direction: identity systems engineered to encode memory and drive response, not just look right.
Questions
Is this theory or something I can build?
Executable specs. It produces concrete blueprints — default selection, anchoring, upgrade-ladder math — as JSON your devs implement directly, not a list of best practices.
What's included?
Choice architecture with dark-pattern guardrails, loss-leader pricing with upgrade math, and a psychology-driven visual identity system across three skills.
