STRATEGY · 10 skills
Brandprint Engine
Writes the $50K-grade brand strategy report — 30+ pages, 800+ cited sources — in one run.
Brandprint Engine produces the 30+ page Brand Strategy & Competitive Positioning Report that Strategy&, EY-Parthenon, and Monitor Deloitte charge $50K–$200K for — 800+ sources cited, your positioning tested against named competitors, and the white space where you stand alone. Free and MIT-licensed, public on GitHub.
Runs as a Claude plugin
Built for Claude: Claude Code (CLI + desktop) and Claude.ai web (Cowork). They work best in Claude Code. Universal via the open SKILL.md standard — also Cursor and Codex CLI. Install once, own the files. MIT-licensed. Updates ship free through /plugin update.
Produces a 30+ page Brand Strategy & Competitive Positioning Report. The same deliverable Strategy& and EY-Parthenon charge $50K-$200K for. 847+ sources cited. PDF and HTML output.
- ▸Researches 800+ sources automatically
- ▸Tests your positioning against named competitors
- ▸Tells you if you collide — and where the open space is
- ▸Outputs a client-ready report with implementation roadmap
How it works
What’s in the box · 10 skills
brandprint-engine-guide
The operator's manual — what order to run everything, what each layer feeds the next, where to start.
core-human-truth
Layer 1. Researches your audience until it lands the one truth your whole strategy stands on — the thing customers feel but nobody's saying.
brandprint-tier-a
Layer 2. The structural elements: brand architecture, equity ladder, signature-offer mapping, the economic engine behind the positioning.
brandprint-tier-b
Layer 3. The behavioral layer: brand voice, tone and manner, guardrails and no-no's — then it tests brand behavior against them.
brandprint-tier-c
Layer 4. The expression layer: mantra, personification, features-to-benefits translation, finished brand copy.
competitive-positioning-audit
Layer 5. Stress-tests your positioning against named competitors and flags every collision before the market does.
competitive-teardown
Category-level white-space analysis — structural gaps across the whole category, not just brand-vs-brand.
brand-revival
For stale or invisible brands: what died, what's salvageable, and the repositioning path back to relevance.
deep-research
The research engine under all of it — multi-source, citation-tracked, verified. This is where the 800+ cited sources come from.
brand-strategy-compiler
Layer 6. Compiles every layer into the client-ready 30+ page report — PDF and HTML, full bibliography included.
Sample output
What the report ships with — 11 sections, every claim sourced.
- 01Executive Summary
- 02Market Context & Category Dynamics
- 03Core Human Truth & Buyer Psychology
- 04Competitive Landscape & White Space
- 05Target Segments & Buyer Archetypes
- 06Brand Architecture & Equity Framework
- 07Competitive Moat Analysis
- 08Signature Offers & Growth Strategy
- 09Brand Activation System
- 10Strategic Guardrails
- 11Implementation Roadmap (24 months)
Questions
How long is the report?
30+ pages, PDF and HTML, with a full bibliography of the 800+ sources it researched. A SessionStart hook warns if Python or weasyprint is missing, and a PostToolUse hook auto-validates the final report against the deliverable contract before you ship it.
How is this different from a $50K consultancy?
Same deliverable shape the big strategy houses sell — brand architecture, equity ladder, competitive moat, signature offers, a 24-month roadmap — run as a methodology chain where each layer feeds the next, in one run instead of one quarter.
Does it need a paid research API?
No. The research runs on Claude's built-in web search by default — no extra account. Power users can optionally install the open-source search-cli and bring their own Brave / Serper / Exa keys for deeper multi-source pulls, and weasyprint (a free local install) renders the PDF. None of that is required to produce the report.
Why is it free?
It's the method we run on paid brand engagements, open-sourced. The plugin is the methodology; the agency is the hands. Run it yourself, or call us when you want it run for you.