Where should you start?
Answer nine questions about your brand, website, and search visibility to identify an area worth examining.
This is a self-check based on your answers, not a live website scan or a verified diagnosis. Select what sounds familiar, then open the questionnaire.
9 questions · about 3 minutes · one clear read
One diagnostic, three axes
Most "audits" check one thing. Broken is rarely one thing — the three feed each other.
SITE
Speed, design, and whether traffic actually turns into leads — or just bounces.
BRAND
Whether you read as unmistakably you, or you've gone gray next to everyone else.
AI VISIBILITY
Whether Google and the answer engines — ChatGPT, Perplexity, AI Overviews — can find and cite you at all.
FIND OUT WHAT'S ACTUALLY BROKEN
Nine questions across site, brand, and AI visibility. You'll get a severity read and the one axis to fix first.
Questions, answered
What is a website audit?
A website audit is a structured review of how your site performs on the things that matter: speed, design, conversion, search visibility, and whether AI engines can find and cite you. This page offers a self-check based on your answers, not that full audit. It does not scan your site or measure its performance.
How do I know if my website is broken?
The clearest signals: it loads slowly and people bounce, traffic comes in but almost nobody fills out the form, the design looks dated, or you can't find yourself on Google for your own name. If any of those sound familiar, the questionnaire can suggest an area to investigate based on your answers.
Can ChatGPT and Perplexity find my brand?
This questionnaire cannot verify that. Its search-visibility questions use what you report. Checking actual citations requires reviewing current search results, queries, and sources separately.
Is the diagnostic free?
Yes. The 'What's Broken?' diagnostic is free and takes about three minutes. You answer nine questions across three axes and get a severity read plus the area that needs attention first.
What happens after I get my results?
You get a tiered result (Mostly Intact, Symptomatic, or Critical) with axis-specific recommendations and next steps. If you want a human read on what to fix and in what order, you can book Brand Therapy — a 30-minute diagnostic call. Diagnose first, fix second.
Already know what's broken? Fix what's broken with Brand Therapy →