# From admin debt to automated pipelines

Canonical webpage: https://8gnc.io/work/rhsa

![RHSA logo](https://8gnc.io/cdn-cgi/image/width=600,quality=88,format=auto/_next/static/media/Primary_Logo_1769222138481.6ad46442.png)

# From admin debt to automated pipelines

A 30-year-old nonprofit brought its website, fundraising, event routing, and family onboarding into one working path.

[See what changed](https://8gnc.io/work/rhsa#section-situation)

![RHSA brand moodboard — recovered original animation](https://8gnc.io/images/work/rhsa/moodboard-poster.jpg)

## What had to change.

Leadership was buried in manual email loops, broken newsletter links, scattered event workflows, and a fundraising setup that created friction instead of momentum.

## The Brand Idea.

A 30-year-old nonprofit brought its website, fundraising, event routing, and family onboarding into one working path.

![The identity / navy and gold for RHSA.](https://8gnc.io/images/identity-review/final-selection/RH01.webp)

![RHSA: Pocket-sized identity](https://8gnc.io/images/identity-review/approved-portraits-r3/RHSA-G02.webp)

![RHSA: A living color system](https://8gnc.io/images/identity-review/approved-portraits-r3/RHSA-G04.webp)

## What we built.

1. Websites & Digital ExperienceRebuilt the website for clarity and trust, with clear tour and donation calls-to-action.
2. Content & EditorialBuilt a search-friendly FAQ strategy so people could find answers on their own.
3. Activation & GrowthSet up easier fundraising and automated onboarding so leadership stopped doing manual work.

## The identity, put to use.

Event print, apparel and everyday association materials carry the same visual system.

![One Shot Showdown / event print for RHSA.](https://8gnc.io/images/identity-review/final-selection/RH02.webp)

![Association tote and cap for RHSA.](https://8gnc.io/images/identity-review/final-selection/RH03.webp)

![RHSA: Tuesday shirt](https://8gnc.io/images/identity-review/approved-portraits-r3/RHSA-G05.webp)

![RHSA: Stickers](https://8gnc.io/images/identity-review/approved-portraits-r3/RHSA-G06.webp)

![RHSA: Pattern — a practical welcome folder](https://8gnc.io/images/identity-review/approved-portraits-r3/RHSA-G07.webp)

## A home for the association.

The desktop and mobile website bring association information into one place.

Video: [Project film](https://8gnc.io/videos/rhsa-website-combined.mp4)

RHSA desktop homepage and site scroll

## What changed.

When onboarding, fundraising, and event communication share one path, staff and volunteers spend less time moving information by hand.

1. ZeffyZero-Fee PlatformReplaced BetterWorld
2. 5+Automations BuiltOnboarding & routing

See the full result record

- Admin debt reduced through automated new family onboarding
- Fundraising simplified with zero-fee platform and cleaner donor experience
- Event marketing separated from core member communication via HubSpot
- Sponsor activation value increased with tiered screen-time and opt-in lead capture
- Clear tour + donation CTAs above the fold on homepage

## The people behind the work.

Michael Sebastian

Creative Director

### Image credits

Michael Sebastian — original RHSA brand work.