# Sports-betting ads CTR +100%

Canonical webpage: https://8gnc.io/work/fliff

![Fliff logo](https://8gnc.io/cdn-cgi/image/width=600,quality=88,format=auto/_next/static/media/Fliff_1752474515028.4fb850cc.png)

# Sports-betting ads CTR +100%

A dopamine-dosed ad system built to stay compliant and cut paid-media waste.

[See what changed](https://8gnc.io/work/fliff#section-situation)

![Fliff Motion Campaign](https://8gnc.io/images/identity-review/final-selection/FL01.webp)

## What had to change.

CTR was stuck. CPC was painful. Compliance limited creative freedom. Static promos blended into every other offer in-feed.

## The Brand Idea.

A dopamine-dosed ad system built to stay compliant and cut paid-media waste.

![The wordmark / embroidered cap for Fliff.](https://8gnc.io/images/identity-review/final-selection/FL04.webp)

## What we built.

1. Websites & Digital ExperienceBuilt a one-scroll landing page matched to the ad energy.
2. Activation & GrowthDesigned a compliant motion-ad system that doubled click-through and cut cost-per-click 47%.

## The experience on screen.

The app interface carries the same playful identity into use.

Fliff Main App Interface

## Built for the public surface.

Outdoor and courtside campaign work bring the identity into larger formats.

Video: [Project film](https://8gnc.io/videos/diffuse.mp4)

Fliff Diffuse Campaign

![The outdoor campaign for Fliff.](https://8gnc.io/images/identity-review/final-selection/FL01.webp)

![Play for fun / courtside banner for Fliff.](https://8gnc.io/images/identity-review/final-selection/FL03.webp)

## What changed.

1. +100%CTR IncreaseClick-through rate doubled
2. +63%Conversion LiftMore bettors converting
3. -47%CPC ReductionNearly half the cost

See the full result record

- CTR increased by 100%
- Conversion rate lifted by 63%
- CPC reduced by 47%

## The people behind the work.

Michael Sebastian

Creative Director