# Security footage meets TikTok brain + a content engine that ships Canonical webpage: https://8gnc.io/work/eyeq ![EyeQ Monitoring logo](https://8gnc.io/cdn-cgi/image/width=600,quality=88,format=auto/_next/static/media/eyeq-logo-white.04cd4ecf.png) Work completed while employed with d2 # Security footage meets TikTok brain + a content engine that ships A recurring short-form series and five focused GPT tools helped a security brand publish faster without losing its voice. [See what changed](https://8gnc.io/work/eyeq#section-situation) ## What had to change. Most security brands market with fear. Sirens. Break-ins. Paranoia. Stock footage of hoodies. EyeQ wanted reach with small business owners and younger managers, but without triggering the "Big Brother" vibe. The real challenge wasn't "make content." It was: make surveillance feel normal, helpful, and shareable. ## The Brand Idea. A recurring short-form series and five focused GPT tools helped a security brand publish faster without losing its voice. ## What we built. 1. Content & EditorialCreated the recurring “Friday Fails” video series and AI tools that ship on-brand content fast. 2. Activation & GrowthMade surveillance feel likable and shareable, driving the brand's best-ever weekly engagement. ## From the page to the guide I designed these EyeQ landing pages and their supporting download artwork while at d2, with supporting copy, positioning and campaign strategy. These current website captures show the design in context. ![Smart Security Guide / laptop for EyeQ Monitoring.](https://8gnc.io/images/identity-review/final-selection/EQ04.webp) ![Dealership Success Toolkit / laptop for EyeQ Monitoring.](https://8gnc.io/images/identity-review/final-selection/EQ05.webp) ## "Friday Fails" Short-Form Series Platform-Native Creative The team built "Friday Fails" around real surveillance moments that were strange, familiar, or funny. The same beat structure returned each week, so viewers knew what they were watching and the product could stay present without leaning on fear. What this included - Beat structure: hook → reveal → caption payoff → brand tag - Type treatments, lower-thirds, punch-card captions, end cards - Weekly cadence plan anchoring engagement and expectation Video: [Friday Fails: Thwarted Burglary](https://www.youtube.com/embed/VWXh3p0BTSA) Friday Fails: Thwarted Burglary Video: [Friday Fails: Bold Car Heist Stopped](https://www.youtube.com/embed/I_nzpFzLbos) Friday Fails: Bold Car Heist Stopped Video: [Friday Fails: Caught Red-Handed](https://www.youtube.com/embed/E7tMF7mNSkg) Friday Fails: Caught Red-Handed Video: [Friday Fails: Dealership Thieves](https://www.youtube.com/embed/Hb-li1vIpEs) Friday Fails: Dealership Thieves ![NADA / digital campaign in place for EyeQ Monitoring.](https://8gnc.io/images/identity-review/final-selection/EQ02.webp) ## AI-Enhanced Brand Video The Weird Companion Piece Michael performed the short on green screen, then the team used facial tracking and voice modulation to swap in the EyeQ mark. The oddness carried the idea before a feature list had to. Video: [EyeQ Cares — Thanksgiving at Covenant House](https://www.youtube.com/embed/ufDInHzRiOc) EyeQ Cares — Thanksgiving at Covenant House ## AI-Fueled Content Workflows The Infrastructure Play Michael built five focused GPT tools. One found topics, one assembled sources, one drafted, one shaped landing pages, and Vigil kept the sales language consistent. The handoffs got faster without letting the voice wander. What this included - Type & Topic Generator: picks from five proven blog templates - Blog Researcher: builds structured knowledge packs with citations - Blog Writer 9000: publish-ready drafts with Flesch-Kincaid ~60 - Landing Page Writer: conversion-focused, friction-reducing copy - Vigil: AI mascot + sales guide with consistent, on-brand responses ![From topic to output pack / content workflow for EyeQ Monitoring.](https://8gnc.io/images/identity-review/final-selection/EQ06.webp) ![Vigil / guided answers from a shared knowledge base for EyeQ Monitoring.](https://8gnc.io/images/identity-review/final-selection/EQ07.webp) ## The guide, beyond the screen. Guide and event-collateral studies carry the same information into print. ![VIGIL / editorial collateral for EyeQ Monitoring.](https://8gnc.io/images/identity-review/final-selection/EQ01.webp) ![Security guide / fabric event banner for EyeQ Monitoring.](https://8gnc.io/images/identity-review/final-selection/EQ03.webp) ## What changed. A recurring format gave the audience something recognizable to return to. The tools behind it shortened the handoffs without deciding what was worth publishing. 1. #1Weekly EngagementIn brand history 2. 5GPT ToolsEnd-to-end pipeline 3. 60Readability ScoreFlesch-Kincaid target See the full result record - Highest weekly engagement in brand history - Lift in subscribers/followers on YouTube + Instagram - Content turnaround time slashed via automated research and first-draft pipelines - Consistent brand voice locked across blogs, landing pages, and interactions - Internal validation: "We've never seen anything like this in our space." ## The people behind the work. Motion + Edit: Chi-Quynh Nguyen (Produced by Chi). Role: Art Direction, Concept, Storyboards, Copy/Scripting (Michael Sebastian, at d2) Michael Sebastian Art Direction, Concept, Storyboards, Copy · Concept, Performance, AI Direction · Strategy, System Design, Prompt Engineering Jordan Mkwanazi Series Structure, Cadence Planning, Distribution Push Chi-Quynh Nguyen Animation, Editing, Post-Production · Production, Editing, VFX ### Image credits Design work by Michael Sebastian while at d2 Digital Designs. Design work by Michael Sebastian.