# Attribution

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Updated: 2026-06-15T13:24:46Z

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# Attribution

1 article tagged with "attribution"

![Generated black-and-white editorial photograph: Two people talk at a cafe table as a visitor passes.](https://8gnc.io/images/identity-review/blog-film/dark-funnel-people-talking-35mm-v1-960.webp)

StrategyNov 27, 2025

### The Dark Funnel: Learn from Conversations You Cannot Track

Some buying conversations happen outside your analytics. Ask customers how they heard about you, make your work easy to explain and use that evidence alongside measured activity.

Dark FunnelAttributionWord Of Mouth

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