8GNC / Practical tools

Choose a useful website change.

Ten worksheets for checking evidence, comparing options and deciding what to do next. Start with the sheet that matches your question; you do not need to complete all ten.

Use redacted notes. Your answers stay in this page and are not saved automatically. Download them before closing or refreshing. Nothing is submitted to a server.

View the three diagrams and text descriptions

8GNC / G1 / Blank worksheet

Location, service, next step

Choose one local-search issue to fix first.

Business / page

Completed by / date

Actual location or service area

Service and its boundaries

Customer’s immediate question

Verified opening hours / source

Check the route to an action
Action	Page / public source	What worked or failed
Call or contact	Check the route to an action: Call or contact — Page / public source	Check the route to an action: Call or contact — What worked or failed
Directions or service area	Check the route to an action: Directions or service area — Page / public source	Check the route to an action: Directions or service area — What worked or failed
Menu, booking or enquiry	Check the route to an action: Menu, booking or enquiry — Page / public source	Check the route to an action: Menu, booking or enquiry — What worked or failed

Swipe or scroll across the table for the remaining columns.

One mismatch worth fixing

Evidence that would change this choice

Next action / owner / recheck date

Use real locations and services. Do not imply an office that does not exist.

8GNC / G2 / Blank worksheet

Audit an AI answer

Reproduce the observation before choosing a correction.

Business / page

Completed by / date

Exact question / branded or unbranded

Product / model shown / search mode

Observation date / location assumptions

Expected fact / first-party source

Answer audit
Item	Observation / excerpt	Source URL / evidence	Next check
Business description	Answer audit: Business description — Observation / excerpt	Answer audit: Business description — Source URL / evidence	Answer audit: Business description — Next check
Service or scope claim	Answer audit: Service or scope claim — Observation / excerpt	Answer audit: Service or scope claim — Source URL / evidence	Answer audit: Service or scope claim — Next check
Suggested next step	Answer audit: Suggested next step — Observation / excerpt	Answer audit: Suggested next step — Source URL / evidence	Answer audit: Suggested next step — Next check

Swipe or scroll across the table for the remaining columns.

Correct, partly correct, wrong or unknown?

Visible source of the problem, if known

Bounded correction / comparable retest / owner

One answer is a sample. Record a missing citation without assuming that no source was used.

8GNC / G3 / Blank worksheet

Check the evidence behind a claim

Decide whether to improve the source, the evidence or access.

Business / page

Completed by / date

Claim being evaluated

Source page / access date

Evidence rubric — strong / partial / unknown
Criterion	Rating	Evidence or missing information
Named author / relevant expertise	Evidence rubric — strong / partial / unknown: Named author / relevant expertise — Rating	Evidence rubric — strong / partial / unknown: Named author / relevant expertise — Evidence or missing information
Date / current applicability	Evidence rubric — strong / partial / unknown: Date / current applicability — Rating	Evidence rubric — strong / partial / unknown: Date / current applicability — Evidence or missing information
Method / original support	Evidence rubric — strong / partial / unknown: Method / original support — Rating	Evidence rubric — strong / partial / unknown: Method / original support — Evidence or missing information
Limits / conflicting evidence	Evidence rubric — strong / partial / unknown: Limits / conflicting evidence — Rating	Evidence rubric — strong / partial / unknown: Limits / conflicting evidence — Evidence or missing information
Retrievable supporting material	Evidence rubric — strong / partial / unknown: Retrievable supporting material — Rating	Evidence rubric — strong / partial / unknown: Retrievable supporting material — Evidence or missing information

Swipe or scroll across the table for the remaining columns.

Mention, citation or independent endorsement?

Does the source support this exact claim?

Smallest improvement / owner / review date

A citation shows a linked source; it does not by itself establish an endorsement or the truth of every claim. Unknown is not failure.

8GNC / G4 / Blank worksheet

What does this Google observation tell us?

Separate the visible result from a proposed explanation.

Business / page

Completed by / date

Query or query group

Date / location / device

Observed experience / available report / source

Comparable time windows / page group

Observation and inference
Observation	What it supports	What it cannot establish	Next evidence check
Search appearance	Observation and inference: Search appearance — What it supports	Observation and inference: Search appearance — What it cannot establish	Observation and inference: Search appearance — Next evidence check
Exposure / clicks	Observation and inference: Exposure / clicks — What it supports	Observation and inference: Exposure / clicks — What it cannot establish	Observation and inference: Exposure / clicks — Next evidence check
Position / demand	Observation and inference: Position / demand — What it supports	Observation and inference: Position / demand — What it cannot establish	Observation and inference: Position / demand — Next evidence check
Useful customer actions	Observation and inference: Useful customer actions — What it supports	Observation and inference: Useful customer actions — What it cannot establish	Observation and inference: Useful customer actions — Next evidence check

Swipe or scroll across the table for the remaining columns.

Tracking or indexing change to rule out

Evidence still missing

Decision: act, investigate or leave unchanged / owner

Record the report name, access status and available measures. Do not assume separate AI clicks or conversions. One result or a sitewide total does not establish cause.

8GNC / G5 / Blank worksheet

Diagnose a traffic change

Check measurement before deciding to repair or rewrite.

Business / page

Completed by / date

When the change began

Affected page / query / device group

Comparable baseline and observation windows

Measurement and consent checks completed

Rank competing explanations
Hypothesis	Evidence for / against	Next test
Tracking or collection changed	Rank competing explanations: Tracking or collection changed — Evidence for / against	Rank competing explanations: Tracking or collection changed — Next test
Demand or seasonality changed	Rank competing explanations: Demand or seasonality changed — Evidence for / against	Rank competing explanations: Demand or seasonality changed — Next test
Release, index or redirect issue	Rank competing explanations: Release, index or redirect issue — Evidence for / against	Rank competing explanations: Release, index or redirect issue — Next test
Ranking or result appearance changed	Rank competing explanations: Ranking or result appearance changed — Evidence for / against	Rank competing explanations: Ranking or result appearance changed — Next test

Swipe or scroll across the table for the remaining columns.

Smallest useful test / responsible person

Other changes that could affect the result

Check date / meaningful result / inconclusive outcome

Use the blank change/result timeline alongside this sheet. A before-and-after pattern alone does not isolate cause.

8GNC / G6 / Blank worksheet

Compare the actual scope

Make two proposals comparable before comparing price.

Business / page

Completed by / date

Business problem and required outcome

Options / proposals being compared

Scope comparison
Work or responsibility	Option A	Option B
Initial build / migration / repair	Scope comparison: Initial build / migration / repair — Option A	Scope comparison: Initial build / migration / repair — Option B
Ongoing content and site changes	Scope comparison: Ongoing content and site changes — Option A	Scope comparison: Ongoing content and site changes — Option B
Expert review / client review time	Scope comparison: Expert review / client review time — Option A	Scope comparison: Expert review / client review time — Option B
Measurement / review cadence	Scope comparison: Measurement / review cadence — Option A	Scope comparison: Measurement / review cadence — Option B
Access, ownership and exit	Scope comparison: Access, ownership and exit — Option A	Scope comparison: Access, ownership and exit — Option B
Exclusions / third-party fees	Scope comparison: Exclusions / third-party fees — Option A	Scope comparison: Exclusions / third-party fees — Option B

Swipe or scroll across the table for the remaining columns.

Confirmed one-time cost / evidence

Confirmed recurring cost / evidence

Unpriced work / assumptions / question for the provider

Enter quoted costs, not guessed market benchmarks. A build and continuing operation are separate scopes.

8GNC / G7 / Blank worksheet

Choose a partner with evidence

Use the same criteria for an agency, an internal hire or another provider.

Business / page

Completed by / date

Options being compared

Business problem / required expertise

Set weights before comparing. Use 0–3 only when supported: 0 does not meet, 1 partly meets, 2 meets, 3 exceeds the agreed need. Write unknown when evidence is missing.

Weighted partner scorecard
Criterion	Weight	Option A score / evidence	Option B score / evidence
Who performs / reviews the work	Weighted partner scorecard: Who performs / reviews the work — Weight	Weighted partner scorecard: Who performs / reviews the work — Option A score / evidence	Weighted partner scorecard: Who performs / reviews the work — Option B score / evidence
Relevant, attributable proof	Weighted partner scorecard: Relevant, attributable proof — Weight	Weighted partner scorecard: Relevant, attributable proof — Option A score / evidence	Weighted partner scorecard: Relevant, attributable proof — Option B score / evidence
Review and release process	Weighted partner scorecard: Review and release process — Weight	Weighted partner scorecard: Review and release process — Option A score / evidence	Weighted partner scorecard: Review and release process — Option B score / evidence
Ownership, access and exit	Weighted partner scorecard: Ownership, access and exit — Weight	Weighted partner scorecard: Ownership, access and exit — Option A score / evidence	Weighted partner scorecard: Ownership, access and exit — Option B score / evidence
Handling inconclusive results	Weighted partner scorecard: Handling inconclusive results — Weight	Weighted partner scorecard: Handling inconclusive results — Option A score / evidence	Weighted partner scorecard: Handling inconclusive results — Option B score / evidence

Swipe or scroll across the table for the remaining columns.

Assessed weight / unassessed weight for each option

Weighted result / evidence gaps

Next evidence request / decision / owner

For each option: sum(weight × known score) ÷ sum(assessed weight). Keep unknown weights separate. A higher partial score is not a winner when evidence coverage differs.

8GNC / G8 / Blank worksheet

Find the weak link in AI visibility

Start with one real buying question, then choose what to inspect.

Business / page

Completed by / date

Real buying question / audience

Product / mode / date / location assumptions

Four-part diagnostic
Question	Observation / source	Known or uncertain?	Next check
Can they find us?	Four-part diagnostic: Can they find us? — Observation / source	Four-part diagnostic: Can they find us? — Known or uncertain?	Four-part diagnostic: Can they find us? — Next check
Can they describe us accurately?	Four-part diagnostic: Can they describe us accurately? — Observation / source	Four-part diagnostic: Can they describe us accurately? — Known or uncertain?	Four-part diagnostic: Can they describe us accurately? — Next check
Can they substantiate the claim?	Four-part diagnostic: Can they substantiate the claim? — Observation / source	Four-part diagnostic: Can they substantiate the claim? — Known or uncertain?	Four-part diagnostic: Can they substantiate the claim? — Next check
Can the customer take the next step?	Four-part diagnostic: Can the customer take the next step? — Observation / source	Four-part diagnostic: Can the customer take the next step? — Known or uncertain?	Four-part diagnostic: Can the customer take the next step? — Next check

Swipe or scroll across the table for the remaining columns.

Weak link supported by the observations

Relevant guide: local, answers, evidence or Google

One bounded action / owner / comparable retest

Keep discovery, accuracy, recommendation and citation distinct. A mention is not a qualified enquiry.

8GNC / G9 / Blank worksheet

Choose the next useful change

Make one proposal reviewable, including the option to do nothing.

Business / page

Completed by / date

Customer question / affected page

Evidence / source / date / uncertainty

Proposed change: exact words or behavior

Competing explanation / no-action reason

Expected useful outcome / baseline

Reviewer / facts to confirm

Decision: approve, revise or leave unchanged

Approved version / release owner

Live page and customer-action check

Observation window / result / limitations / next decision

Use the decision-card example for structure, not as evidence. An inconclusive outcome does not authorize another change.

8GNC / G10 / Blank worksheet

From visit to qualified enquiry

Find where a suitable customer loses clarity or cannot act.

Business / page

Completed by / date

Intended customer / need / fit boundaries

Entry question and page

Enquiry journey
Stage	Customer question or action	Observed friction / evidence	Improvement to test
Understand the offer	Enquiry journey: Understand the offer — Customer question or action	Enquiry journey: Understand the offer — Observed friction / evidence	Enquiry journey: Understand the offer — Improvement to test
Check relevant proof	Enquiry journey: Check relevant proof — Customer question or action	Enquiry journey: Check relevant proof — Observed friction / evidence	Enquiry journey: Check relevant proof — Improvement to test
Understand scope and fit	Enquiry journey: Understand scope and fit — Customer question or action	Enquiry journey: Understand scope and fit — Observed friction / evidence	Enquiry journey: Understand scope and fit — Improvement to test
Complete the enquiry	Enquiry journey: Complete the enquiry — Customer question or action	Enquiry journey: Complete the enquiry — Observed friction / evidence	Enquiry journey: Complete the enquiry — Improvement to test
Receive the next response	Enquiry journey: Receive the next response — Customer question or action	Enquiry journey: Receive the next response — Observed friction / evidence	Enquiry journey: Receive the next response — Improvement to test

Swipe or scroll across the table for the remaining columns.

Keyboard / touch / form-error checks

Useful action and lead-fit measure

One test / owner / baseline and check window

More completed forms do not automatically mean more suitable enquiries. Use redacted or aggregate observations.